A mortgage-oriented interactive application

An application-like WordPress experience for a decision process users usually find intimidating, combining immediate calculations, guided steps and clear explanations.

WordPress · custom data flow · responsive UI JavaScript · Responsive UI · RTL · WordPress

Challenge

Present complex financial decisions on mobile without shrinking a desktop spreadsheet or burying the next action under explanations.

Solution

Design the mobile path separately, keep calculation state and content in one flow, and reveal detail only when it helps the decision.

Result

A calmer, guided experience that keeps the user oriented from the first input to the conversion action.